International supermodel, actress and lingerie designer for M&S, Rosie Huntington-Whiteley is not just a pretty face. Here, she reveals the story behind her rise to fame and what it takes to build a bestselling brand
hen I was a little girl, my next-door neighbour gave me a pair of M&S red silky satin pyjamas for Christmas,” says Rosie Huntington-Whiteley. “I remember jumping on my bed and saying, ‘oh mummy, I feel so sexy!’ – and then she told me off as I was only eight.”
Fast forward 20 years and this Devonshire farm girl (who now lives in LA) has been catapulted to international modelling success, becoming the face for brands such as Burberry and Victoria’s Secret, and voted FHM’s sexiest woman in the world in 2011. She has also starred in two Hollywood films – Mad Max and Transformers: Dark of the Moon – and, of course, there’s her bestselling M&S lingerie collection, Rosie for Autograph. Her journey to stardom was quick. At 15, she took a week’s work experience at a London model agency, “emptying ashtrays and filling wine glasses”. She returned the following year and was asked if she might like to try modelling herself; Rosie was working within a week. “I always wanted to work in fashion, but never dreamed of
becoming a model,” she says. “It just didn’t happen to girls in Devon.”
Dressed in a pair of skinny jeans, knee-high boots and a floaty blouse for our interview, she has the kind of beauty that feels softer and less intimidating in person – though watch her posing confidently in her underwear on set and you feel like you should stop everything and get to the gym.
Was she always so confident? “It’s funny,” she says. “When I first started modelling at 16 I had no inhibitions, but now there are a lot of conscious decisions that go into the business and my career.”
A true businesswoman at 28, Rosie’s ever-expanding lingerie brand for Autograph now also includes two fragrances. The signature theme of rose runs throughout, from the scent of her perfume to the rose-gold shade of the hardware on her lingerie. “It’s what gives the brand a story and makes it personal,” she says. “Building it has been a dream come true and there are still so many exciting things to come.”
Source –> M&S